METHODS & PUBLICATION PRINCIPLES
The point is not only to publish a conclusion, but to make clear how it was reached.
Show how we
reached the conclusion.
Our research begins with existing evidence and investigates how business work happens in practice.
THE RESEARCH PATH
A repeatable framework for moving from existing knowledge to public findings.
Start with existing evidence
Published research provides context and helps define what still needs to be understood.
Keep evidence types distinct
Published research, owner experiences and intermediary observations provide different kinds of evidence. They should be attributed and interpreted accordingly.
Understand processes
Follow-up conversations explore triggers, sequences, systems, hand-offs, exceptions, workarounds, recurrence, consequences and attempted solutions.
Test quality and limitations
Public reports will describe their evidence basis, exclusions and sample limitations. Self-selected participation does not establish national representativeness.
Publish with context
Findings will include methods and limitations, relevant questionnaire details and the dataset or snapshot basis where applicable.
AI DISCLOSURE
AI-assisted synthesis is not itself evidence.
Where AI materially assists a research publication, that publication will explain its involvement. The evidence basis remains distinct from the tools used to organise, analyse or communicate it.
PUBLICATION CONTEXT
Readers should be able to see what a finding rests on and where its boundaries are.
Methods and limitations travel with the result.
Findings will include methods and limitations, relevant questionnaire details and the dataset or snapshot basis where applicable. Specific operational procedures will be documented as they are confirmed.